SONAS Bathrooms is the largest single supplier of bathroom products in Ireland, which has developed a model of asset light manufacturing of bathroom products which are distributed under its own brand. The company, which employs almost 90 full time staff has maintained a strong growth trajectory with current year trading on target to reach €45m sales.
Management of SONAS has completed a deal to acquire a majority stake in the company. MML Growth Capital Partners Ireland will substantially realise its position but is facilitating the MBO by rolling over a minority of its value in the business.
PMSI provided VCDD on the deal, including an overview of the company, its sales approach and routes to market, and competitor analysis and benchmarking.
MML Growth Capital Partners Ireland originally invested in SONAS in December 2017, acquiring a minority stake and funding the Company’s growth strategy. PMSI also provided the CDD for this original deal.
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