PMSI advised YFM Equity Partners (YFM) on their investment into Psychology Tools, a specialist online platform operating predominantly across the UK and US, designed to support mental health professionals with best practice evidence-based resources, tools, and guidance.
The business was founded in 2008 by clinical psychologist Dr Matthew Whalley. It started out as a part time passion project aimed at providing psychologists with high quality content that was easy to access, understand, and distribute. Since then, and with a team of clinical and operational experts behind it, Psychology Tools has grown to be a highly regarded and successful business with over 25,000 subscribers globally.
Psychology Tools is ideally equipped to optimise on an ever-growing need for professional support tools in the mental health arena. The funding will enable Psychology Tools, headquartered in Reading, to invest in expanding its team and accelerate its growth plans.
YFM has worked with the Psychology Tools team to help source a chair and a chief operating officer for the business. The new senior appointees will support the strategic development of Psychology Tools, alongside the founder Dr Whalley.
PMSI provided CDD, including assessment of the psychology resource markets in the UK and US, modelling future adoption and purchasing behaviour, as well as analysis of the competitive landscape and an in-depth customer referencing exercise.
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