PMSI supports Foresight Group’s investment into Eden Mobility

Foresight Group has made an investment into Eden Mobility, one of the UK’s leading retailers of mobility equipment.

Eden was formed in 1998 by long-term business partners of over 25 years, David Hughes and Karl Howe. They started Eden from its first showroom in Bentley, Doncaster, and have established Eden as a leading retailer known for its high-quality customer service and provision of excellent aftercare support. It is headquartered in Scunthorpe and has 32 stores nationally employing over 100 people. Investment from Foresight’s North West and Yorkshire & North East focussed funds will enable Eden to further expand its footprint across the UK.

The 2021 census showed the proportion of people aged 65 years and over rose from 16.4% to 18.6%. Eden’s products allow customers to become more mobile, to be more independent and to regain their freedom through their mobility. 

As part of the transaction, long-standing Eden employees Will Bailey and Lee Jagger will join the board of directors, alongside incoming CEO Marek Laskowski and incoming chairman Andy Torrance. 

PMSI provided CDD to support the transaction, addressing key investment themes including an assessment of the mobility equipment market in the UK, the competitive positioning of Eden Mobility, an in-depth customer survey, and an evaluation of Eden’s store portfolio and expansion opportunities.

Foresight gets moving with Eden Mobility investment (