Coniston Capital has backed the Management Buy Out of CRC Group, a data-led B2B consultancy.
Through CRC Group’s core product, The Referral Rating, the business allows its clients to track and improve their customer relationships, helping to reduce churn and increase opportunities for growth.
Founded in 2004, and now headed by Group CEO Phil Reilly, CRC Group has operations in the US and UK. The business has a strong presence in the advertising agency market and the B2B packaging and wider manufacturing markets and has longstanding relationships with blue-chip clients.
PMSI provided CDD for the deal including benchmarking and mapping the competitive landscape along with a customer referencing process.
CRC Group Scores Highly with Coniston Capital | Coniston Capital
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