CDD for Arete’s investment into Vivify

Arete has invested into Vivify as part of a multi-million pound deal.

Vivify provides a digital platform where under-utilised school, leisure and community venues can be listed for hire to maximise social activity and generate much-needed revenue for community groups.

The investment comes at a time where the importance of social interaction and physical health are becoming more vital than ever for UK communities as national lockdown restrictions ease. Drawing on the experience of Arete’s senior team members, the company will look to expand operations across the UK and significantly grow its base of partner venues.

Founded in 2020 by Russell Teale, Alaine Swis and Andy Mellor and chaired by Richard Millman, the Vivify management team has many years of experience working in the leisure and hospitality industries and is passionate about promoting health and wellbeing in the UK’s diverse communities.

PMSI provided CDD on the deal. This included addressable market sizing, mapping the competitive environment, pipeline analysis / customer referencing, and evaluating COVID-19 effects on the facilities booking sector / forecasting the impact as lockdown eases.