North West-based multi-family investment office, Arete, has led a £3m investment into experience analytics platform, Uncrowd.
Created by retail and systems experts Richard Hammond and Rocky Howard, Uncrowd is a cutting-edge platform that allows global retailers and brands to measure customer experience through innovative methods of data collection.
Uncrowd was recognised as one of Silicon Valley’s best retail tech start-ups at this year’s Plug and Play Fall Summit and has earned a place on the Plug and Play accelerator programme.
Unlike traditional customer analytics, Uncrowd works by collecting objective data and observations to generate an “unbiased view” of how a company is performing against its competition, whilst detecting any key areas of improvement.
The platform identifies why a customer chooses one company over another, providing businesses with deeper insights to allow them to make key decisions that will help them to increase their market share.
The deal will see Liverpool headquartered Arete add to its growing portfolio of tech-led businesses and scale-ups, in a year that has seen the firm make a number of investments into companies such as Manchester-based Peak AI and global multi-channel tech business, Tactus Group.
PMSI provided CDD on the deal, including market sizing and forecasting, analysis of customer segments, competitor landscape and benchmarking, and a customer referencing process to understand customer buying behaviour.
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