We use our technical knowledge, and previous experience across capital equipment, niche components and aftermarket services to size niche application markets and help our clients better understand the wider ecosystem they serve.
Our consulting team

George Penfold
George is an Associate Director at PMSI, leading our work across Industrials and Manufacturing. Since joining in 2021, he has played a key role in delivering high-impact projects for private equity and corporate clients. Prior to PMSI, he was part of the Business and Investor Advisory team at Arup, where he provided commercial due diligence and net-zero transition advisory services. George holds a BA in Economics from the University of Cambridge.
When George isn’t busy watching Crystal Palace, he can be found running about north London and drinking coffee.
Latest insights
See what’s shaping the sector through our most recent insights, case studies, and commentary.